Coffee named Passion
Pursuing : Passion for the quality
KEY COFFEE’s quality is to draw out the best flavor from the coffee beans.
It starts from the cultivation of coffee at our directly managed plantation to the selection of beans, roasting and to the cup of coffee served to customers without losing the best flavor of the coffee. All of these processes are realized from our honest passion in pursuit of quality.
Our uncompromising attitude is the reason why we can deliver authentic coffee.
Toarco Toraja is the fruit of our passion pursuing for the best quality.
Toraja coffee is the greatest coffee among Arabica coffee beans. KEY COFFEE achieved success in cultivating it on our own and reviving the once-lost rich, aromatic flavor. Through operations of directly managed plantation on the island of Sulawesi, Indonesia, KEY COFFEE also contrib- utes to the building of the social foundation on the basis of the regional integration business scheme. Toarco Toraja is one of our greatest masterpieces created through quality standards unlike any other in the world.
Our own quality standards, TYPE KEY, are known as the strictest standards throughout the world.
The purchase of coffee beans from KEY COFFEE is supported by the trusted relationship established through longstanding business with the production area. We select an excellent produc- tion center for coffee and work closely with definitive farmers while being deeply involved with cultivation and production and advancing step-by-step with the farmers to achieve perfection. The strict quality standards created is called TYPE KEY and delivers the highest quality of KEY COFFEE in the world.
A cup tasting takes the measure of authentic coffee after a repeated scrutiny process.
Uncompromising standards support the quality of KEY COFFEE. The best way to take the measure of coffee quality is to check the aroma and flavor after roasting and extracting the coffee beans. At KEY COFFEE, we repeat the cup tasting at various steps in the coffee making process until we are completely satisfied. After several careful examinations, only selected coffee beans are delivered to our customers.