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Corporate Philosophy

pursue the ultimate in coffee,
focus on our customers,
and create a coffee culture which enriches the heart.

Visions for the 100th Anniversary

To become the most reliable coffee company.
To become the company that pursues the possibilities of coffee and provides value.
To become the first choice of customers.

Our Missions

1. Make customers’ safety a primary concern.
2. Respect the essentials and absolute values.
3. Show the spirit of challenge and take the initiative.
4. Respond to information and learn at all times.
5. Take action with an awareness as the leader of coffee brand.
6. Accept various ways of thinking and respect the individuality of others.
7. Demonstrate hospitality.