Coffee named Passion
Deepening : Passion for the product development
The basis of product development at KEY COFFEE is to pursue the original flavor of coffee.
We remain focused on what is sought by people who enjoy coffee, studying when, where, and how people drink coffee in our search for the flavor demanded by people today. The significance of our existence is to face the pleasure of crafting a cup of coffee with sincerity.
Expanding the possibilities of coffee. That’s the attitude of development at KEY COFFEE.
Focusing on all possibilities for the best coffee, such as the technology for roasting and blending, in addition to packaging that reflects our knowledge and experience, to deliver our products in the best condition to our customers, we are persistent in trying to convey the highest level of sophistication. By putting ideas in concrete form until the level of quality is acceptable, we advance our pursuit with persistence and thoroughness. That’s our basic stance of product development at KEY COFFEE.
Finding the best flavor from an infinite of choices.
With the goal of drawing out the original flavor from the coffee beans by roasting, KEY COFFEE never compromises when it comes to product development. By choosing different types of roasting machine and heating method among the infinite choices, we develop the best suited roasting profile for each product. Additionally, our skilled experts determine the condition of green coffee beans before masterly roasting that capitalizes on the characteristics of the beans.
Listening closely to customers’ voice.
In order to deliver happiness and products that answer the needs of the time, it is important to look at feelings when customers drink a cup of coffee before anything else. The basis of product develop- ment is to think about when and where they drink a cup of coffee and how they feel by drinking it. Not only with the manufacturer’s logic, but we also pay attention to the customers’ demands.