TOARCO TORAJA

MENU
JAPANESE

About TOARCO TORAJATOARCO TORAJA

In 18th century, there was an extraordinary type of coffee
that existed since it could only be harvested on the Indonesian island of Sulawesi.
Hence the nickname, “The Masterpiece of Celebes,” given by European royalty.
During the chaos of the war,
the coffee disappeared from the market,
but was eventually brought back into circulation by Japanese coffee enthusiasts,
who had built roads to the abandoned plantations as well as re-cultivated the land.
Because of its trademark of excellence,
KEY COFFEE has been greatly admired by genuine coffee lovers over the past four decades.


TOARCO TORAJA
An authentic cup of coffee born
from the collaboration by Indonesia and Japan.

In 18th century, there was an extraordinary type of coffee
that existed since it could only be harvested on the Indonesian island of Sulawesi.
Hence the nickname, “The Masterpiece of Celebes,” given by European royalty.
During the chaos of the war,
the coffee disappeared from the market,
but was eventually brought back into circulation by Japanese coffee enthusiasts,
who had built roads to the abandoned plantations as well as re-cultivated the land.
Because of its trademark of excellence,
KEY COFFEE has been greatly admired by genuine coffee lovers over the past four decades.


TOARCO TORAJA
An authentic cup of coffee born
from the collaboration by Indonesia and Japan.

The Characteristics of TOARCO TORAJA

  • Hand Picked

    Only fully-ripened, red cherries are harvested and evaluated as true
    TOARCO TORAJA.
    Each bean is selectively picked by hand.

  • Hand Picking

    Any beans of low quality, such as fermented, black, or uncompleted beans,are removed and discarded by sorting machines or handpicked by professionals based on our strict regulation standards.

  • Roasting

    To extract its maximum flavor and the right degree of acidity, our original roasting profile was made.
    Only skilled experts with extensive experience conduct the TOARCO TORAJA roasting process.

  • Cup Testing

    Cup testing is performed at least four times by trained testers to ensure the highest quality.

  • Port

    The reefer container, which is kept at a constant temperature, is used to transport our products from Indonesia to Japan in order to strictly control the transport quality.
    TOARCO TORAJA’s raw beans are imported with great care into Japan.

  • Hand PickedHand Picked
  • Hand PickingHand Picking
  • RoastingRoasting
  • Cup TestingCup Testing
  • PortPort

The Hometown of TOARCO TORAJA

The hometown of TOARCO TORAJA is the Indonesian island of Sulawesi, sitting at just south of the equator.
The coffee is grown at our directly-managed Padamaran farm as well as other co-op farms located in mountains at an elevation of 1,000 to 1,800 meters. The mountain’s weak acidic soil, annual rainfall, and big temperature spikes between day and night are suitable for growing coffee beans, making them firm with a rich aroma and great flavor.

Toraja Project - CSR REPORT -

Make everyone around Toraja happy.
Make the locals' lives more prosperous
by growing coffee.

The Toraja Project started from scratch with help from the Trajan people.
We hope to continue the this collaboration to help contribute to their community.

The 3 Important “P”s on How to Grow Premium Coffee

Padamaran farm is based in a hidden location, surrounded by mountains. On 530 hectares of land, 350,000 coffee trees are planted. Every July, coffee cherries begin to ripen and turn red. During the next two months of harvesting, 500 people are hired to pick and select each cherry to ensure quality.
Without nature, and especially the local residents' help and support, TOARCO TORAJA would not exist.
  • PRODUCTION Co-Existing with Nature
    and Recycle-Based Farming

    KEY COFFEE has been protecting animals and nature in Indonesia while co-exisitng with them. We plant cover crops such as fabaceae and poaceae plants around the coffee trees to protect the soil as well as for efficiency; shade trees to avoid direct sunlight; and use parchment as compost for one of the methods of recycle-based farming. KEY COFFEE has been keeping sustainability and simple farming methods for over 40 years.

  • PEOPLE Working Together with Farmers,
    Merchants, and Employees.

    20% of the total production of TOARCO TORAJA is produced at Padamaran farm while 80% is purchased from local farmers and merchants. Immediately, our employees inspect the quality of the beans upon arrival. In addition, KEY COFFEE concentrates on creating a more efficient coffee planting environment by sharing knowledge, techniques, equipment like hulling machines, and seedlings to the locals.

  • PARTNERSHIP Connections with the Local Indonesian Government
    and Academic Organizations

    KEY COFFEE has been working together with the local government and the people of the region. In 2014, we opened up the TOARCO TORAJA coffee shop in Makassar on Sulawesi Island so that the community can enjoy the taste of our Toraja coffee. Since Indonesians prefer drip coffee, especially with lots of sugar, we give detailed lectures on the art of hand dripping to the local staffs at our KEY COFFEE shops.