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Delicious Coffee For The Future --- KEY
Today, coffee has grown to become a widely preferred daily beverage that adds
flavor to life. However, we find that changes in lifestyles
and consumer awareness have diversified values. As a result,
it's also a fact that coffee is losing its allure in terms of
meaning and value that celebrates "coffee culture".
But, cultural flavor is an important part of coffee. To ensure
that the coming generation continues to enjoy the allures of
today, KEY COFFEE strives to create the "key" to such
coffee culture. For this reason, a "Quality Revolution"
was started as one of the programs to return to the origin in
the hopes of defining the "quality" that satisfies
the customer and exceeds customer expectrations. The keyword
here is "delicious coffee for the future" and we make
it a mission to remain the "key" to coffee regardless
of the times. |
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An Open Mind To New Ideas
Customers today demand quality and services, as well as a positive corporate attitude.
This is why Key Coffee endeavors to raise the baron global standards
going public from by being listed in the Second to First Section
of TSE. With the ultimate corporate goal focused on remaining
a "high quality enterprise" Key Coffee strives to
develop creative coffee values through the customer's perspective,
while maintaining an open and flexible corporate mind, backed
by the mission to provide " the quality in demand by the
next generation". |
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Brand New Quality, Freshness And Enviroumental Friendness
KEY COFFEE was Japan's first coffee manufacturer to introduce the vacuum pack.
In recent years, however, this vacuum pack has come to attract
the attention of environmentally conscious coffee lovers due
to the use of combustible packaging materials. The vacumum pack
itself, however, is just one more result of our corporate philosophy.
Anticipating an era of environmental awareness standing shoulder
to shoulder with quality and freshness as essential value standards,
KEY COFFEE initiared a number of progressive measures early
on. These improvements, such as establishing a production system
cutting waste generation to a minimum, were due to a concentrated
effort by all of KEY COFFEE to get ISO14001 certification. With
this certification, in 2001, all production and marketing departments
acquired ISO9001 certification (the 2000 version). That's why
people expect quality, fresh and environmentally friendly products.
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